About Mary Jane Penaflor

Managing a real estate brand is a big job, but it doesn’t have to feel chaotic. I help keep things running smoothly behind the scenes so our team can stay focused on what matters most: helping people find the right home.

Before joining Casella Homes, I built my experience in digital marketing and business support, where I learned how powerful clear communication and smart strategy can be. Now, I apply those same skills to real estate, managing our social media presence, creating engaging content, and setting up ads that reach the right people at the right time.

As the Virtual Assistant for Sandy Casella, I support everything from day-to-day content creation to larger marketing campaigns that keep our listings visible and our message consistent. Whether we’re promoting a new listing, prepping for a live event, or optimizing our lead generation, I’m in the background making sure the details are covered and the brand stays on track.

I’m proud to be part of Casella Homes, where we do things differently:

“The home you love, the GUARANTEE you deserve.”

When I’m not scheduling posts or setting up ad campaigns, you’ll probably find me exploring new tech tools, learning something new about marketing strategy, or enjoying time offline with family and friends.

If you're curious about how we do things at Casella Homes, or want a sneak peek at what’s coming next, follow along. We’ve got lots to share.